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Man of the Atom's avatar

Great article!

The other side of the coin to "The Death of Superman" inside the comics was the Heroes World debacle of 1994. Ultimately, it killed the indie distribution channels, as at least 9 comic distributors failed between 1994 and 1997, along with Heroes World. It also sent Marvel Comics into bankruptcy.

Jim Shooter and a consortium tried to buy up Marvel during this nightmare, but the rights were licensed all over creation, so they couldn't make it work. Their pockets weren't deep enough.

Jim Shooter's old site and Chuck Rozanski's blog have details on these twin tornadoes that killed comics and left them soulless zombies.

But, the dream died for mainstream comics along with Superman, and it never really came back. Marvel and DC shepherded around more and more zombie titles just hunting sales and merch. The LCSs made their own beds for the most part, and even demanded that subscriptions be sacrificed to them for a small slice of additional sales in the Direct Market. Did those materialize? Unlikely.

More and more, the mainstream comics companies cut off their seed channels -- the newsstands and subscriptions. Rural and some suburban readers aged out -- no more comics in dime stores, drug stores, grocery stores, and book stores -- no more kids finding out what comic books were.

Average age of comic readers in 2024: 34-37 years old.

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Jim Nealon's avatar

Great post and summation. Part 7 of 5 non-ironically factors in the inflation that helped crush the Tulip Frenzy.

We do believe.

We believe in the Good, Beautiful, and True, and their Source.

We don't believe in their "deus ex machina," whatever form or reboot it may take.

That should terrify them.

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